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Enriching the Candidate Experience through Innovative Recruitment Strategies

Foundry-Row

Industry

Healthcare

Challenge

LifeBridge Health is one of the largest and most integrated healthcare providers in the Greater Baltimore area and across Maryland. Serving through five acute care centers and nearly 150 locations, the community health system offers a broad spectrum of services—including cardiology, neurology, endocrinology, ophthalmology, orthopedic surgery, pediatrics, OB/GYN, and primary care.

Results

Confronted with increasing staffing challenges, particularly in nursing, LifeBridge partnered with PRS Global to develop sustainable, long-term staffing strategies. This collaboration aimed to stabilize workforce supply, leverage new recruiting channels, and support onboarding processes that enhance learning and adaptability among new hires.

Key Strategy

Skills Gap, Nurse Burnout

77+
Clinicians Interviewed in 2025
22+
Clinicians Hired in 2025
111+
Clinicians Deployed in 2025

“Here at LifeBridge Health, we believe nurses are the heartbeat of every hospital organization, and we want you to feel empowered and appreciated for delivering extraordinary patient care.”

Grace Medical Center Sign Change

LifeBridge Health

LifeBridge Health is one of the largest and most integrated healthcare providers in the Greater Baltimore area and across Maryland. Serving through five acute care centers and nearly 150 locations, the community health system offers a broad spectrum of services—including cardiology, neurology, endocrinology, ophthalmology, orthopedic surgery, pediatrics, OB/GYN, and primary care.

Confronted with increasing staffing challenges, particularly in nursing, LifeBridge partnered with PRS Global to develop sustainable, long-term staffing strategies. This collaboration aimed to stabilize workforce supply, leverage new recruiting channels, and support onboarding processes that enhance learning and adaptability among new hires.

The Challenge

Like many healthcare organizations nationwide, LifeBridge faces a critical shortage of clinical caregivers, especially nurses. The main issues include:

  • Declining Nursing Enrollment: Fewer new nurses are entering the workforce.
  • Aging Population: Rising demand increases pressure on staffing.
  • Intensifying Competition: Tech companies and non-traditional roles attract healthcare talent.
  • Evolving Work Expectations: Desire for work-life balance and flexibility.

This multifaceted challenge impacts patient care quality, operational efficiency, and staff morale, necessitating innovative, multi-pronged solutions.

The Solution

Harnessing Data for Workforce Planning

To address these issues proactively, LifeBridge implemented a comprehensive dashboard that captures diverse staffing metrics. This data-driven approach allows for:

  • Visualizing Staffing Needs: Early identification of gaps before they become critical.
  • Targeted Recruitment: Strategies aligned closely with real-time staffing demands.
  • Proactive Retention: Trend analysis to tailor retention initiatives.

Transforming workforce planning from reactive to strategic ensures stable staffing and prioritizes patient care.

Investing in People: Development & Employee Experience

Beyond numbers, fostering a positive work environment is essential. LifeBridge focuses on:

Employee experiences: From day one, the executive and leadership teams make time to attend orientation sessions and speak with new hires to establish direct lines of support and communication.

  • Support systems: Strong preceptor and mentorship programs create a stable and engaged workforce by providing guidance and expertise from tenured colleagues who have been there for decades.
  • Continuous growth and development: LifeBridge offers scholarships for continuing education, specialty certifications, and leadership certification programs. 
  •  ‘Stay’ interviews: Regular formal and informal conversations with new hires to identify challenges, opportunities, and how to grow their career and expand skillsets.
  • Recognition initiatives: Celebrating individual contributions to create a culture of appreciation and kindness with colleagues and patients.

These efforts boost employee engagement, satisfaction, and retention, leading to higher quality patient care.

Expanding Talent Horizons With International Recruitment

To address local labor shortages, LifeBridge has partnered with PRS Global for international recruitment, now supporting various healthcare departments through flexible visa options. LifeBridge has seen the following successes with international recruitment:

  • Access to global talent: Bringing experienced professionals from around the world.
  • Embracing cultural diversity: Enhancing communication and patient outcomes through diverse experiences and perspectives.
  • Tailored onboarding: Ensuring successful integration with cultural sensitivity and support.

By expanding its global reach through PRS Global, LifeBridge has built a resilient, adaptable, and culturally competent workforce prepared for the future.

The Results

Key Takeaways for Building a Resilient Workforce

Based on LifeBridge’s experience, several strategic pillars emerge:

  • Investing in your team: Prioritize onboarding, professional development, consistent engagement, and recognition.
  • Leverage data: Use unified dashboards to anticipate and proactively address staffing needs.
  • Innovative recruitment tactics: Use creative channels, such as social media, to effectively engage candidates.
  • Tapping into global talent: Expand your workforce pool to include international talent to fill immediate gaps, diversify skillsets, and invest in long-term career paths.
  • These strategies not only mitigate current staffing challenges but also lay the foundation for long-term healthcare resilience and excellence.

Conclusion

LifeBridge Health’s partnership with PRS Global demonstrates that today’s workforce challenges require more than short-term fixes—they demand thoughtful, data-informed strategies that place people at the center. By combining proactive workforce planning, intentional employee development, and expanded access to global talent, LifeBridge has transformed recruitment from a reactive necessity into a strategic advantage.

Through this collaboration, LifeBridge has strengthened its ability to meet patient needs, support its caregivers, and build a resilient, culturally competent workforce prepared for the future of healthcare. The results underscore a powerful truth: when healthcare organizations invest in innovative recruitment models and meaningful employee experiences, they not only fill roles—they create stability, foster growth, and elevate the quality of care delivered to the communities they serve. 

From recruiting stellar nursing staff to lab techs, PRS Global can help.